3 Great Branding Opportunities You’re Missing on Amazon

In the online world, Amazon has become more important than your website for building your brand and attracting customers. Unless you are a Nike or equivalent, Amazon’s sheer number of customers makes it a platform you cannot afford to ignore. Amazon is the customer’s choice for Reverse Showrooming with shoppers in bricks and mortar stores checking out your products on Amazon BEFORE they decide to buy your product from the store.

What does your Amazon presence tell your customers about you? Are they seeing your brand story and values or they getting a bad impression from poor reviews, bad customer service, low quality listings and a lack of brand presence?

Amazon wants its customers to have a great customer experience from first starting their search through to awesome after sales service and have made many tools available for brands to excel at these things. The opportunity to build a truly great brand story for your customers and those considering whether to become your customers has never been greater.

The first step you need take is to get Brand Registered on Amazon or you won’t be able to access these tools. Once you’re Brand Registered a whole new world of opportunity opens up to you:

Storefront

When a shopper views your listing, just above or below the title should be a link stating “Vist the XYZ Store” where XYZ is your brand name. This means you have a storefront on Amazon. If the link says “Brand: XYZ” you don’t have a storefront and are missing a huge piece of the conversion puzzle i.e. converting shoppers into customers.

This is because when you have a Storefront, it is like your own private website on Amazon. The beauty of this is:

• only your products can be shown in your storefront
• no one else can advertise in your store
• you can build out your brand story to truly reflect your brand and values
• you can showcase your entire Amazon catalog making it easy for customers to find their way around all your product offerings
• you can organize your catalog in a professional manner with a consistent look and feel
• no competitors can rain on your parade

It is a place for you to answer questions, showcase your brand and give shoppers comfort that buying from you is a good decision.

Ecosystem

Enhanced Brand Content is an Amazon Brand Registered tool that enables you to build out your listings to reflect the brand story you’ve created in your Storefront. It allows use of infographics and product links to your other listings and appears below your product bullets.

Allowing you to use this space to showcase your other products on Amazon lets you build your own internal brand ecosystem keeping shoppers clicking onto your products rather than losing them to a competitor’s listing.

Posts

Another Amazon Brand Registered tool is its social media feature called Posts. You can use this to build your own audience right inside Amazon giving you a ready supply of customers and followers to tell about your next promotion or product launch on Amazon.

It’s a great channel for sending out social media posts you’ve already been posting in your other channels.

And best of all, at the time of writing, Posts are free!

Amazon is a marketing powerhouse for your brand and has many tools available for you to succeed and grow your brand on Amazon. Ignoring these opportunities only makes it easier for your competitors to steal your customers and build their sales.

Having an expert selling partner who can manage all your branding needs is imperative for success on today’s Amazon marketplace. Contact us if you’d like to learn more about how to easily increase your sales on Amazon or are interested in our FREE LISTING AUDIT showing you how your brand’s currently performing on Amazon.